No blogger will tell you that our job is easy. After all, we have a numerous amount of tasks to accomplish, which range everywhere from writing and editing blog posts to marketing them on social media. With many of us working on these blogging tasks on top of our regular day jobs (and classes, for us college students), it’s easy to say that our schedules can become extraordinarily compact, making it hard to not become overwhelmed at a moment’s notice.
Needless, to say, it’s easy to become burnt out.
If you follow me on social media or the blog, then you may have noticed that I have been having one of these burnouts for the past few months. The time spent on on schoolwork and my outside jobs filled my schedule, leaving little time for the blog; even when I did have time to sit down and work on it, I often found myself staring at a blank screen, feeling uninspired and confused on how to proceed with all of the tasks in front of me.
As this continued on, I fell into a blogging slump.
A blogging slump can be a blogger’s worst nightmare, and as I entered it, I began doubting my blog and it’s direction more and more. I questioned my niche, what I was doing right and wrong, and if blogging was truly the right path for me. These questions were hard for me to face up to, and were the ones I feared the most. But as I faced them, I started to settle on the right questions:
Where can I find new sources of inspiration?
If I’m feeling uninspired to write more posts, then what can I do instead to improve my blog?
What is my blog missing that could make it better?
As these questions (and more) began to come to me, I realized that it’s okay to go through a blogging slump. If anything, it can be beneficial, because a blogging slump allowed me to…
Analyze My Blog
I’ve had many occasions where I will write an essay and think that it’s absolutely perfect and free of errors, but when I read it again a few days later, I see all of the improvements I could make and errors I missed. Although they were hard to see at the time, I could clearly see them once I took a break from it.
That’s a lot like blogging.
Since we bloggers are constantly working on our blogs, it’s easy to become engrossed in everything that’s going on, and then make silly mistakes. Even if there are no mistakes, our writing voices are constantly developing and improving, meaning that we now have the ability to make a post more effective then it once was.
This means that–for me–a blogging slump was a good time to take a break from writing new posts, and instead improve old posts. Since I hadn’t read them in months, it was easy for me to see places to improve, or old errors that I had overlooked. For any blogger that does this, it’s not only a chance to improve your blog in the long run, but it’s also a chance to become re-inspired by old blog posts.
Examine My Progress and Goals
Throughout my blogging slump, I spent a lot of time looking over my blog’s analytics and how they have progressed over time. From pageviews to bounce rate to each post’s popularity, my blogging slump has given me the opportunity to see what has worked and what hasn’t worked. From this, I could then make changes to my content, write new posts based on what my readers like, and try out new methods or angles on unpopular posts. After all, a post may just be unpopular because of a confusing title or uninteresting Pinterest image!
A blogging slump also gave me the opportunity to examine my goals, if I was reaching them, and (if not) what I could change so that I could!
For example, I’m absolutely dreadful at Twitter, and my blogging slump proves that. However, it has given me more encouragement to reach my goal of becoming more active on the platform, and this week I plan to start using tweet-schedulers and engaging more with other people’s content.
Lets Me Improve on What Was Already Done
Re-writing/editing old blog posts weren’t the only improvement that could be made during my blogging slump. I spent a lot of time trying out new Pinterest graphics and titles for my posts, which I realized was a weakness of my blog. The good thing was that creating new graphics wasn’t a chore to me, (actually, it’s a bit relaxing) so it didn’t make the blogging slump any more stressful or worse.
That being said, a blogging slump is the perfect opportunity for you to improve on other areas of the blog besides your writing, and it’s especially good if you can find an area that’s enjoyable, rather than stressful. So whether it’s playing around with post titles, your layout, photography, or your graphics, find something that you love to do and just run with it!
Allowed Me to See Areas Where I Could Improve
Remember what my story from earlier about how I would step back my essay for a few days, and then come back to see all of the improvements that could be made? The same goes for the other parts of a blog, not just the writing!
That being said, a blogging slump gives you a chance to take a break from the blog, and then come back to see all of the improvements that could be made. For me, many of these weren’t obvious to me before! As I’ve slowly started working on these improvements, I’ve begun to feel my blogging slump go away. New blog graphics were made, brainstorming for a new logo is in the process, and I’m working hard to define my blogging voice!
Allows a Chance for Relaxation
While most bloggers get frustrated with their blogging slump and resort to doing the above, waiting for inspiration to hit, or turning to the internet for ways to come out of the slump, it’s important to remember that it is a chance for relaxation. Most blogging slumps are caused by working so hard without a break, and that’s why it’s so easy to get burnt out.
And while blogging is something that we all love and want to spend time doing, we need to remember to step back every once in a while and rest. Watch a movie, go out with friends, or take your dog for a walk; it’s important to find a balance between blogging and the rest of your schedule. Once you find it, it won’t be as easy to become burnt out, and you will be much less stressed.
Needless to say, taking a break isn’t only good for your mental health, but it’s good for your blog as well!
Only once you take a break is it time to come back and work on the points mentioned above. I speak with experience: While my blogging slump was a great opportunity for me to work on other areas of the blog, it was first and foremost an opportunity for me to take a step back from blogging for a while. This took a major stress off my shoulders as I re-focused my efforts on work and school, and when I came back to blogging, I was able to work on the previous points and write again.
And do you want to know the best thing of all? Taking a break allowed me to, I come back with a clearer mindset and more inspiration than ever before.
Blogging slumps can be stressful and aggravating, and in an industry where we feel it’s necessary to regularly post new content, it can become a blogger’s worst nightmare.
But it’s important to remember is that it’s okay to have a blogging slump. In fact, as we have seen, a blogging slump can be beneficial; it’s also an opportunity to focus on other parts of the blog beside writing that might have otherwise been neglected or looked over. Even more, it’s a reminder to put our mental health first, to take breaks when needed, and to find balance in our busy schedules.
So my question for you is, what is your opinion on blogging slumps? Should they be avoided at all costs, worked-through until they’re gone, or utilized as a well-deserved break? And have you ever gone through a blogging slump? Let me know below!